Custom Conversion Event Setup - Facebook Ads & iOS 14

Easily create custom conversion events in Facebook Events Manager.

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Setting up conversion events in Facebook's Events Manager has always been a bit of a learning curve, even more so now that the iOS 14 changes have taken effect. Standard events take a fair amount of work to set up and connect, but what about custom conversions?

Well, creating custom conversions on Facebook isn't as difficult as you might think. In fact, there are only a few key steps you need to take.

This is a full walkthrough of how to create custom conversion events in Facebook's Events manager under the new iOS 14 system.

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Timestamps:

0:00 - Intro
1:11 - What you’ll need to create a custom conversion
1:53 - Creating a custom conversion in Facebook Events Manager
3:11 - How this custom conversion will work
4:12 - Creating campaign-specific custom conversions
4:43 - Testing custom conversion with the event test tool
6:28 - Adding custom conversions to aggregated event management
7:45 - Using your custom conversion in an ad campaign
8:55 - Standard events vs custom conversions
9:45 - Outro

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