Unbranded - Ep 029 - Is Branding Even Important Anymore?

Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.

Timestamps & Details:

00:00:00 - 00:02:59 Introductions and Welcome
Host Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.

00:02:59 - 00:14:40 Segment 1: What Pisses You Off About Branding
Sian critiques the oversimplification of branding processes between large and small businesses.
Judie laments the conflation of authenticity with poor quality in branding efforts.
Jay discusses the underappreciation of branding's power, using Coca-Cola as a case study.

00:14:40 - 00:30:32 Segment 2: What Do You Like About Branding
Sian talks about the recognition and emotional loyalty strong branding can engender.
Judie delves into the psychology behind branding and its impact on consumer choices.
Jay expresses his appreciation for brands that establish a strong emotional connection, like McDonald's.

00:30:32 - 00:44:08 Segment 3: Teach Me Something New
The hosts share personal anecdotes and strategies about the foundational aspects of branding. They emphasize the importance of aligning branding with business goals and understanding its psychological impact on consumers.

00:44:08 - 00:44:24 Outro
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Mentioned Links and People:

Coca-Cola:   / cocacola  
Seabody: https://seabody.com/|   / _seabody  
Elite Pilates: https://elitepilates.ie/|   / elitepilatesstudios  
Dyson:   / dyson  
McDonald's:   / mcdonalds  
Stanley Cup:   / stanleycup  
Marks and Spencers Ireland:   / marksandspencerireland  
Dunnes Stores:   / dunnesstores  
Aldi Ireland:   / aldi_ireland  
The Club: https://theclubwomensnetwork.com/
Personal Instagrams: Jay Woodard   / iamjaywoodard   | Sian Horn   / sian_horn   | Jen Bryan   / jenbryan._   | | Judie Russell   / thevidacademy   | Unbranded Podcast   / unbrandedthepodcast  
Stay tuned for more insightful discussions and expert opinions on Unbranded, the podcast that dives deep into the nuances of marketing and branding.