Скачать или смотреть Advertise like the Champions with Neil Hoyne, Brian Costello & Andreas Reiffen

Neil Hoyne is Google’s long-time Chief Measurement Strategist. At Google, Neil has led more than 2,500 engagements with the world’s largest advertisers, helping these companies acquire millions of customers, improve conversion rates by more than 400%, and generate billions in incremental revenue. Now, he’s adding a new title to his resume: author.

Hang out as Crealytics CEO and measurement expert, Andreas Reiffen, interviews Neil about his new book, ""Converted"", to explore what separates the digital champions from the rest of the market, what they are doing differently, and why they grow at rates 5x higher than most of their competitors.

Neil and Andreas are joined by a surprise guest who has applied some of these strategies at a legacy fortune 500 retailer. You'll learn what challenges and roadblocks he faced and what he learned from his experience.

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