Скачать или смотреть How To Maximize LinkedIn Engagement with Employee Advocacy | Talkdesk's Jordan Tenenbaum

Employee advocacy is a high-ROI, dual-value proposition that simultaneously amplifies the corporate brand voice and accelerates individual career progression through personal brand building. Jordan Tennenbaum, Head of Social Media at Talkdesk, shares how to scale content amplification by educating diverse teams on habit-forming social selling techniques and securing executive leadership buy-in.

Want to know how your employee advocacy strategy really stacks up?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here: https://dsmn8.org/4p6wOXA

In this must-watch episode of The Employee Advocacy and Influence Podcast, Hosts Lewis Gray and Elliot Elsley are joined by Jordan, who shares insider strategies and actionable tips that have helped Talkdesk's social media presence to new heights.

Jordan highlights LinkedIn's key role in professional branding and employee engagement, offering a behind-the-scenes look at how he runs Talkdesk's employee advocacy program effectively.

Learn how to empower employees as brand ambassadors, increase visibility, and drive meaningful engagement with employee advocacy combined with strategies that work. From crafting compelling LinkedIn content to building a thriving community of advocates, Jordan shares his results-driven tips.

In this episode, you'll learn:
Why employee advocacy is primarily a two-in-one value proposition: it helps the company and significantly boosts the employee's personal brand and career.

How to secure Executive Leadership Team (ELT) buy-in by proving your worth, getting a high-level internal advocate, and capitalizing on their competitive nature.

The importance of customized education to ensure high-quality participation over sheer volume, tailoring advice to teams like Sales vs. Engineers.

Strategies for habit-building through consistent pings and varied notifications (Slack, email, mobile app), and avoiding "information overload".

The four key metrics for measuring success: stories published, shares per period, average shares per user, and earned media value (EMV).

Timestamps:
0:00 - Intro to Jordan Tennenbaumm: Head of Social Media, transitioned from Sales.
2:50 - Focus on shares per period and earned media value.
5:15 - Core Objective: Helping both the company and the employee's personal brand/career.
7:40 - Addressing employee fears about popularity and the importance of a personal brand.
9:55 - Securing executive leadership buy-in
13:55 - Long-term success: Building the habit of posting consistently, starting with small steps.
24:35 - Gamification & Rewards.
3:20 - Defining Success: Tracking stories published, shares per user, and the "soft metric" of the ELT noticing and acknowledging social media's impact

Resources:
Download the latest Employee Advocacy Benchmark Report for more insights: https://dsmn8.org/benchmark-link

Book a call to discover how employee advocacy can benefit your team: https://dsmn8.org/4ol2F5B

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies → https://dsmn8.org/49HPs35

Mentions:
Jordan Tenenbaum -   / jordan-tennenbaum  
Talkdesk - https://www.talkdesk.com/
DSMN8 - https://dsmn8.com/

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