5 Steps to build a structured experimentation program for your product ft. Dennis Nederlof

During this session I will show you how you can use the Opportunity Solution Tree framework to structure your product experimentation efforts in 5 steps:
1. Define a desired outcome
2. Identify opportunities
3. Come up with solutions
4. Validate the solutions
5. Document and share learnings

About the speaker:
I'm currently working at Online Dialogue as an experimentation consultant helping companies to turn customer insights into informed decisions and drive incremental growth.

Over the past 10 years I've gained hands-on experience in various domains of digital marketing, including SEA, SEO, Social, CRO, Marketing Automation and Analytics. This diverse background has equipped me with a solid understanding of the intricacies involved in each domain. It has also enabled me to think holistically across channels in order to craft digital journeys that drive conversion rates and boost business growth.