Creating Custom Campaign URLs with UTM Tracking Parameters & Google's URL Builder

Google’s Custom Campaign URL Builder Tool: https://ga-dev-tools.web.app/campaign...

Manage and track your campaigns in one place: https://build.growthlearner.com/campa...

Free checklist: https://build.growthlearner.com/free-...

Documentation on Custom Campaign URL for medium/channel grouping UTM tracking parameter for Universal Analytics: https://support.google.com/analytics/...

Documentation on Custom Campaign URL medium/channel grouping UTM tracking parameter for Google Analytics 4: https://support.google.com/analytics/...

00:00 Intro
00:44 Example of Custom Campaign URL with UTM Tracking Parameters
01:58 Google’s Custom Campaign URL Builder Tool: Universal Analytics
07:09 Google’s Custom Campaign URL Builder Tool: Google Analytics 4
08:27 Campaign Reports in Universal Analytics
09:59 Campaign Reporting in Google Analytics 4
11:43 Tool for Managing Campaign URLs and Results

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Learn how to find campaign data in both Universal Analytics and Google Analytics 4. Google Analytics 4 makes it easier to see data associated with your campaigns. For example, you can see tracking for specific events and conversions related to specific campaigns.

Are you looking for an effective way to track the success of your marketing campaigns? Custom campaign URL builder can help you do just that in a cost-effective and efficient manner. A URL builder is an online tool that takes basic information about your campaign—including the source, medium, and name—and creates a unique custom URL for tracking performance. This is done using UTM tracking parameters.

With a custom campaign URL builder, you can easily identify traffic sources from their UTM tracking parameters in Google Analytics. This data can then be used to track how successful each campaign was, allowing you to determine which channels are most effective for getting engagement from your target audience. Creating custom campaign URLs with UTM tracking parameters makes it much easier to organize your links across multiple platforms such as Facebook, Twitter, and Instagram. With this insight, you can make informed decisions about future campaigns and strategies.

Learn more insights on measuring website traffic, analysis, and reporting: https://growthlearner.com