Скачать или смотреть From Movement to Crypto Confidence | My MoveQuest Influencer Marketing Capstone

Hi everyone! This is my final Influencer Marketing capstone project for the UCSD Digital Marketing Program. In this presentation, I walk through a full influencer strategy for MoveQuest — a move-to-earn wellness platform that rewards daily activity with $MQT cryptocurrency.

This project includes:
• Target audience segmentation
• Influencer tiers (wellness, Web3, lifestyle & micro-creators)
• Content strategy across TikTok, IG, YouTube Shorts, X, and Discord
• Full funnel: awareness → engagement → education → activation → retention
• Incentives & reward structure
• KPIs, analytics, and optimization phases
• Platform strategy + high-retention content formats
• My personal two-year MoveQuest journey
• How this app transformed my health, stamina, and consistency

💜 Small disclaimer: I’m recovering from a cold — so yes, the throat-clearing and “ummmm” moments are part of the authenticity this week. 😂

Let’s connect!
📩 Email: [email protected]

🔗 LinkedIn: www.linkedin.com/in/ritabroussard/

📸 Instagram: @dazzlingrita

Move. Earn. Evolve.
Thank you for watching!