Скачать или смотреть Amazon External Traffic Explained: How to Drive Off-Amazon Traffic to Your Amazon Listing in 2026

In this episode, we go deep on how to drive external traffic to Amazon listings and why off-Amazon traffic is becoming one of the most important levers for Amazon sellers in 2026. We break down how external traffic from Meta ads, TikTok, YouTube, and other platforms impacts Amazon ranking, conversion rate, branded search, and overall sales velocity, especially as Amazon PPC costs continue to rise. You’ll learn why relying only on Amazon advertising is no longer enough, how to use external traffic without hurting your listing performance, and how smart brands are creating an Amazon spillover effect where off-Amazon traffic boosts organic rankings and lowers blended ad costs. We also discuss when sending traffic directly to Amazon makes sense versus sending traffic to a website or TikTok Shop first, how to think about platform-specific offers, and how to evaluate whether your product is a good fit for off-Amazon traffic at all. If you want to increase traffic to your Amazon listing, understand how to drive external traffic profitably, and build a more resilient Amazon business that is not dependent on PPC alone, this episode gives you the real-world strategies and frameworks you need.