Скачать или смотреть Why Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of

Haribo is one of the largest gummy candy manufacturers in the world, with its Wisconsin factory producing 60 million Goldbear gummies a day. Hershey, best known for chocolate, has expanded into pretzels and dipped fruit snacks. Ferrara, meanwhile, owns a range of chewy, hard and powder-based candy brands like Jelly Belly, Laffy Taffy and Fun Dip. But Haribo takes a different approach—focusing solely on gummy candy as its advantage.

WSJ explores how Haribo uses local factories and regional flavors to grow its global presence.

Chapters:
0:00 Haribo gummies
0:30 Gummy candy strategy
2:03 Factories
2:52 Decentralization and localization
5:07 What’s next?

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