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Studio Movie Grill In Theater Logo Animation
Hurst Digital

Published on June 6, 2019

Series Description:
Problem:
Studio Movie Grill came to Hurst Digital with a request. They wanted a branded video that could open each movie, in theater, after the trailers ran. We came up with three creative ideas and Studio Movie Grill made the final decision. It was to be a fully animated piece that create a huge reveal at the end.

Solution:
The final creative treatment was designed to take the viewer on a journey, one they did not know exactly what they were seeing. The idea was travel around inside the Studio movie Grill service button on a micro level. This allowed us to show all the different brand offerings Studio Movie Grill offers to its patrons. At the end of the animation the camera pulls out of the red button exposing, to the viewer, what they have been witnessing. The end result is a super powerful brand piece that plays before ever movie after the trailer, nation wide.

www.studiomoviegrill.com

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Credits:
Directed by Joshua Hurst
Animation by Chris Centers
Edited by Caroline Sears
Project Manager: Blake Clarensau
Music by Hurst Digital
Created by Hurst Digital

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Category
Entertainment