Скачать или смотреть GTM Innovators: S1 Ep. 8 Infusing Enablement in Content Strategy with Robert Rose

What is the “Marketing Content Conundrum” & why is it misaligning sales and marketing teams everywhere? On this episode of GTM Innovators, we’re joined by Robert Rose, founder of The Content Advisory, who shares how to successfully infuse enablement into content strategy, why creating a 3-tiered attribute to thought leadership is so crucial, and what content marketing changes need to be made to allow for sales & marketing teams to build a value-driven partnership.

G2 Blog Recap: (link coming soon!)

Check out these resources from Robert:
🔗 https://contentmarketinginstitute.com
🔗 Connect with Robert on LinkedIn:   / robrose  

Listen to all GTM Innovators episodes here: https://www.gtminnovators.com/
(Available on Spotify, Apple Podcasts, Amazon Music, & more)
🎧 Pandora: https://www.pandora.com/podcast/gtm-i...
🎧 Stitcher: https://www.stitcher.com/show/1062863

Connect with Mike Weir on LinkedIn here:   / mikedweir