Chris Bruzzo, Electronic Arts Chief Marketing Officer | Revolution

EA CMO Chris Bruzzo joins digital analyst, futurist and best-selling author Brian Solis to discuss how data and machine learning are helping EA future-proof the brand, drive business growth and deliver incredible customer experiences.

EA’s goal is to form a deep emotional connection with consumers. To be customer-centric though, requires an organizational model that literally puts the customer at the center of all aspects of the business. Early on, Chris made a bold move to bring teams together to center on players and player data. Bruzzo believes that marketers need to be bold and “go after the unknown." Doing so paves new roads instead of following the same path as everyone else. As he said, "unproven tactics of today become defining moments of the future.”

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About Brian Solis

Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet. He studies disruptive technology and its impact on business. He is also a digital anthropologist who seeks to better understand how technology affects and shapes behaviors, norms and society. Through his research and published work, he humanizes all of these incredible trends to help leaders understand how technology and people are changing and what to do about it.

In addition, Brian is an award-winning author and world-renowned keynote speaker who is consistently recognized as one of the most prominent thought leaders in digital transformation, innovation and experience design. Brian has authored several best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF), The End of Business as Usual and Engage!

With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq and Ashton Kutcher and over 1,000 startups.