Скачать или смотреть Damien Bennett - Cutting Through the BS - the digital strategies that actually make sense - Madfest

In this insightful session, Damien Bennett took the stage at Madfest to challenge the popular buzzword "digital transformation" and advocate for a more realistic approach to digital growth. He argues that, rather than focusing on the overwhelming concept of "transformation," marketers should aim for digital augmentation—enhancing and adapting existing strategies with the power of digital tools, rather than attempting an all-encompassing overhaul.

In this video, Damien dives deep into why digital transformation can often be more of a distraction than a solution. Instead of reworking everything from the ground up, he emphasizes the importance of improving and enhancing the tools and processes already in place.

He also outlines three key areas where Incubeta has focused its efforts to make a significant difference for clients. These include:

Data-Driven Insights: Leveraging data to inform smarter decisions that accelerate growth.
Automation & Efficiency: Streamlining processes to optimize workflows and increase productivity.
Personalized Customer Experiences: Using digital tools to create more tailored, meaningful interactions with customers.
Damien's session provides valuable insights into how marketers can approach their digital strategies with a more practical, grounded mindset that drives real business results.

TIMESTAMPS
0:37 Introduction to Damien Bennett
1:00 Why Digital "Transformation" can be problematic
2:00 Digital "Augmentation"
2:31 Upgraded Creative
5:42 Brilliant Business Integration
7:59 Richer Reporting
9:59 Questions

ABOUT INCUBETA
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

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