Top 10 Psychological Principles of Conversion Optimization - Using Psychological Intelligence

You've heard of your IQ – your intelligence – but what about your Psy-Q? How much do you know about Psychology and its crucial role in understanding and optimizing customer behavior? In this webinar, Professor Ben Ambridge will take you through the Top 10 Psychological Principles of CO, illustrating each with actionable insights that can be applied to any website.

These include:

Delay discounting: One marshmallow now or two later? How to delay discounting affects customer behavior (as well as your life expectancy).

Commitment: Foot in the door or Door in the face? How to get customers to commit to a purchase.

Less is more: How gimmicky giveaways can hurt your conversions.

Risk aversion vs Risk seeking: Flipping customer behavior with simple reframing.