Selling Concept vs Marketing Concept: Key Differences Explained for Business Success!

Understanding how to do something, is the beginning of doing it better! The selling concept has become a bit outdated for consumer facing business, however with more people starting a business (side hustle) based on their skill set, there is value in understanding the process.

In today’s world, customer facing businesses follows the marketing concept of engaging and fulfilling customers’ needs and wants, though with the rapid changes in our markets and consumer demands/wants this method may also need to adapt.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

#MarketingConcept #SellingConcept #BusinessStrategy #CustomerSatisfaction #Sales #Business101 #Marketing #ProfitMaximization #BusinessConcepts #ADUBusiness

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction to Selling vs Marketing Concepts
0:09 - Selling Concept Overview: Product-Focused Strategy
1:20 - Examples of the Selling Concept in Action
2:12 - Introduction to the Marketing Concept
2:47 - Market Research: Understanding Customer Needs
3:06 - The 7 Ps of Marketing in Practice
4:03 - Added Value in the Marketing Concept
5:08 - Real-World Example: Gluten-Free Market Growth
5:41 - Conclusion: Choosing the Right Approach

Famous Quote: "To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity." —Douglas Adams

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Came across a great saying:
“Always provide value. Value builds trust. Once you have that trust,
you have the ability to do some selling." — Mike Volpe

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Additional Reading:
Role of Selling Within the Marketing Concept
https://smallbusiness.chron.com/role-...

Marketing Concepts and Comparison with Selling Concepts
https://www.ispatguru.com/marketing-c...

5 Basic Concepts of Marketing Explained with Examples [2022]
https://www.invitereferrals.com/blog/...
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School of Learning
Arnav Dutta
  / arnav-dutta-a2020a44