Скачать или смотреть When NOT to Launch: The Most Expensive GTM Decision Founders Get Wrong

Launching is not a milestone.
It’s a commitment.
When startups launch too early, they don’t just risk a weak rollout.
They permanently damage positioning, learning, measurement, and GTM clarity.
This video explains why when not to launch is one of the most expensive GTM decisions founders get wrong.
What the video covers?
In this video, we break down:
Why premature launch creates false learning
The difference between testing and launching
Signals that indicate you should delay GTM
How early launch pollutes metrics and ICP feedback
Why “we’ll fix it after launch” rarely works
No tactics.
No channels.
No launch checklists.
This is about sequencing, not execution.
Download the Pre-GTM Readiness Framework (Free)
A short framework to assess whether GTM should even start yet.
👉 Link: [https://swift-building-6d1.notion.sit... ]

Mirovo is a long-term B2B marketing systems channel.
We focus on measurement, causality, GTM readiness, and decision-making.

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