Скачать или смотреть Are Agents Finally Pricing Homes Right? The 1% Gap Explained

In today’s UK property market, the difference between asking price and achieved price is now just 1% — but what does that really tell us about agent accuracy and modern pricing strategies?

In this short video, we break down what current market data reveals about how properties are being priced, marketed, and negotiated across the UK. Estate agents are having stronger, more honest conversations with sellers, using real evidence to guide expectations rather than relying on outdated pricing habits.

With more homes available and buyers having greater choice, overpricing is no longer an effective strategy. Instead, pricing to entice is proving to be far more successful. Properties launched at the right level attract serious interest within the first 28 days, often leading to competitive offers and stronger negotiations — frequently achieving the price sellers would have accepted anyway, without months of stagnation.

This shift highlights a major change in the UK property landscape. What worked for decades no longer applies in a market driven by data, buyer behaviour, and supply levels. Accurate pricing isn’t about underselling — it’s about positioning correctly from day one.

Whether you’re a homeowner thinking of selling, an estate agent refining your pricing approach, or simply interested in UK property trends, this video offers clear insight into why pricing accuracy matters more than ever.

📊 Data-led pricing
🏠 Smarter selling strategies
📈 Better outcomes for sellers

👉 Watch now to understand what the 1% gap really means — and how it could affect your next move.