Behind the Design | GROUNDS COLLECTION 🤎

Описание к видео Behind the Design | GROUNDS COLLECTION 🤎

You can’t pour from an empty cup, and in the chaos of life, it’s easy to forget that taking care of yourself is just as important as taking care of everyone else. Our latest Buffbunny Collection, in collaboration with Grounds, is here to remind you that self-care is not a luxury—it’s a necessity.

This campaign tells the story of a mom who was running on empty, giving everything she had until there was nothing left. But by prioritizing her mental health, leaning on a community of women, and finding strength through fitness, she learned to fill her own cup first. And in doing so, she became the best version of herself, for herself and her daughter.

Whether you’re a mom or not, we’ve all had those moments where we’re just running on empty. It’s a gentle reminder that taking time for yourself is the first step to being there for others.

We couldn’t be more proud to announce this collaboration with @buffbunny_collection and @grounds_app. Set your alarm for September 7th at 1pm CST! 🤎

TIMESTAMP

0:00-3:38 Introduction
3:38-6:37 Campaign Video
6:37-9:41 Colors of the Collection
9:41-11:25 Dream Heather Flare Legging
11:25-11:57 Dream Heather Square Neck Sports Bra
11:57-13:50 Dream Heather Contrast Legging
13:50-14:54 Aurora Short 6"
14:54-16:18 Aurora Sports Bra
16:18-17:54 Aggressive Scrunch Legging
17:54-18:39 Double Dip Sports Bra
18:39-20:53 Waterfall Seamless Legging
20:53-23:17 Notch Seamless Crop
23:17-24:05 Slouchy Twist Tee
24:05-24:46 Grounds Tee
24:46-26:32 Cotton Pump Short
26:32-29:00 Threads Crossover Sweatpant
29:00-32:17 Gamechanger Duffel
32:17-34:26 Gamechanger Backpack
34:26-36:15 Gamechanger Backpack Max
36:15-37:17 Breakthrough Belt Bag
37:17-37:37 Classic Dad Hat
37:37-38:42 Butter Scrunchie
38:42-39:00 Butter Headbands
39:00-40:42 Hair Clip
40:42-41:36 Crew Socks
41:36-43:22 Heidi & Beverly Top Picks
43:22-45:01 Ending

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