Breaking Down Airbnb’s Brand Marketing Strategy (#71)

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Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?

Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:
how you can invest in your brand with measurables/unmeasurables
frameworks to capture/create demand
doubling down on skills that you have and leaning into your team's strengths

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About the Show
In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!