From One to Many: Expanding a Burger Empire with Passion and Pickles | Steve Flawith | #1

Get ready for an in-depth conversation with Steve Flawith, founder and CEO of Yolk Brands, the UAE-born hospitality group that owns the multi-award-winning Pickl burger chain. Steve joins host Peyman to discuss all things food and business. From mouth-watering chicken sandwiches to the challenges of expanding a restaurant chain, this episode has it all.

1) The popularity of chicken and burgers and the importance of fresh, hormone-free, and antibiotic-free ingredients.
2) The process of expansion from a single outlet to multiple locations and the role of a central kitchen.
3) Tasting different types of pickles and the significance of pickles in their sandwiches.
4) The impact of COVID-19 on the business, forcing a shift to delivery-only and subsequent growth.
5) The introduction of innovative menu items, including a unique ice cream sandwich made with a deep-fried burger bun.

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➤   / thealawadhi  
➤   / peymanalawadhi  

✅ Follow Pickl on Instagram:
➤   / pickl.mena  

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00:00 Dubai podcast featuring Pickle CEO, Steve Flawith.
03:48 Restaurant owner faces pivotal Friday night crisis.
09:07 Expanded business, utilized staff skills, built brand.
10:21 First Middle Eastern fried chicken sandwich concept.
13:54 Burgers without pickles just don't work.
18:35 Prioritizing sandwich flavors; saving spice for later.
21:51 Frequent customer loves chicken sandwich at shop.
23:37 Fingerprint marks show great custom sandwich quality.
27:08 Excitedly describing tasty spicy herbs and sauce.
32:56 Create brand, expand globally, become convenient.
37:20 Acquired beloved brand close to heart.
38:20 Restaurant is a super success - 1762.
43:17 Diverse, experienced team with strong leadership.
44:26 Local, sustainable, and eco-friendly food and packaging.
49:10 Encourage more people to join, stay, and share.
50:48 Exciting experience, can't wait to order again.