Скачать или смотреть BlueEra: Launch of India’s First Indigenous Social Media Super-App

On 15 August, India took a significant step towards digital self-reliance. The country’s first fully indigenous social media super-app, “BlueEra App”, was launched on 15 August at a special ceremony held in New Delhi. This app is entirely based on Indian technology and development, with no involvement of foreign investment.



“BlueEra App” is an indigenous multi-functional platform that integrates social media, e-commerce and employment opportunities, along with secure messaging, in a single space. This app has been designed to ensure the security of Indian users’ data, while also empowering small businesses, vendors, and local markets. In addition, the platform aims to generate local employment opportunities and promote Indian talent.