Скачать или смотреть How to have great sales conversations

Sales expert Steve Radford sheds light on the intricacies of the modern sales landscape, drawing from a rich 25-year career in sales.

His book, "How To Sell," distills these years of experience into 50,000 meticulously curated words, and in this episode, we explore the art of conveying complex sales concepts with clarity and precision.

Listen as we uncover the nuances of achieving win-win outcomes by challenging assumptions and involving customers in the process, all while leveraging the power of AI to refine sales strategies.

Discover the ethical backbone of successful selling as we navigate a seven-step conversational sales process that prioritises customer satisfaction.

From planning and engaging to understanding needs and proposing solutions, this episode highlights the significance of aligning sales strategies with both organisational and individual metrics for success.

Our conversation delves into the personal touch required in B2B sales interactions, advocating for solutions that resonate on both company and personal levels.

We also touch on the foundational mindsets necessary for successful sales, exploring how ingrained ways of thinking underpin effective behaviours.

Despite the tendency for some to skip mindset training, we discuss its long-term benefits and the importance of aligning sales training with fundamental selling philosophies.


Chapters:

00:00 - Modern Sales Strategies and AI Utilisation
11:49 - The Art of Ethical Sales
21:40 - Foundational Mindsets in Sales
30:01 - Enhancing Sales Skills Through Collaboration

Links and Resources

Connect with Steve:   / realsteveradford  
Steve’s Book: https://greatersales.com/howtosell

Follow Fred: https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard https://collaborativeselling.scoreapp...