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Insight isn’t just about data. It’s about knowing what that data should look like.

Marcel and Kristen have seen it time and again: an agency rolls out time tracking, trains the team, chases compliance… and then hits a wall.

Utilization is 62%. Okay — but what does that mean? Is it healthy? Is it a red flag?

The missing piece usually isn’t more data — it’s context.
You need something to compare those numbers to. That starts with building a simple model of how your agency should perform.

🎙️ Hear how to set better benchmarks on the Agency Profit Podcast.

Watch now.

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