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To succeed in business, is it more important to be competent or to be warm?

In business, people tend to predominantly focus on conveying their value & trustworthiness through their competence.
It’s based on the idea that if you’re perceived as being very good at what you do, then you’re trusted and accepted.

However, when it comes to being trusted, Harvard researchers learned that your competence is second in priority to your warmth.
This is because the first and most important criteria on which people base their judgements of trust, are qualities of sincerity, approachability and being genuine.

While competence is more quantifiable for companies, the ability to demonstrate warmth through values, a service-oriented culture and social corporate responsibility is what facilitates trust from a human-centric perspective.

And fundamentally, isn’t business is all about people?

(Since posting to this short video to TikTok 2 months ago, it’s amassed 1.9M views, so clearly it’s something people find intriguing).

I’d love to hear your thoughts in the comments below!
How can you leverage the quality of warmth to help you at work?

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