Скачать или смотреть Discussing the TUNING WORLD with the PAAA | Awesome

In this video, Awesome's Mark sits down with Nick from the Performance Automotive Aftermarket Association (PAAA) to discuss the current climate for tuning and the aftermarket within the UK.

Enjoy this in-depth chat as the duo get into the nitty gritty of the good and the bad in the tuning world right now...

TIME STAMPS
0:00 Opening shots
0:23 Introduction
1:07 Mark Ash's backstory
2:25 When did you turn your passion of cars into a career?
4:21 Potential for progression within the automotive sales industry
6:11 Mark's skillset before Awesome
7:27 Mark's history with Performance Parts Direct
9:02 Joining Awesome – the early days
10:55 Tuning scene in the '90s – how has it changed?
11:40 Autosport show
12:33 Rise of social media
13:30 Awesome's B2B business
14:15 Software tuning – how it's changed
16:05 Offering multiple good-quality brands
16:45 Family vs business-backed tuning companies
20:13 Long-standing staff – a family affair
22:34 EVs and future cars – is the tuning industry on the demise?
24:22 Awesome's new HQ – doing the job properly
27:56 Educating customers on upgrades done right
28:28 How does the PAAA see the tuning industry?

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