Скачать или смотреть How Ambani killed HOTSTAR step by step? Netflix next? : Business case study

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👉VIDEO INTRODUCTION:
Dosto, kuch din pehle, India vs. Pakistan ke match ne ek naya viewership record tod diya!
Cinematics
Is match ko lagbhag 60 crore viewers ne JioHotstar par dekha!
Ji haan, 60 crore log, 60 crore pata hai kitne hote, agar america, germany, UK aur france in chaaro deshon ke population ko jodlo na tabhi nahi bante 60 crore log!!! Aisi viewership pure duniya ne pehlei baar kisi Indian OTT platform par dekhi!!! Aur issi ke sath JIO ne pure Duniya ko bata diya, Jiohotstar ab Indian OTT ka shehensh ban chuka hai!!!
Par Dosto, ek waqt tha jab OTT market sirf bade players ke kabze mein tha.
Ye dekhiye! 2021 me,
Amazon Prime ke paas 2.18 crore viewers the,
Netflix sirf 55 lakh viewers the!!
Lekin Disney+ Hotstar ke pass 4.6 crore viewers the!!
Aur Disney pure OTT ka badshah hua krta tha, tab JIO ko koi competion manta bhi nahi tha!!!
Lekin phir, aaya ek dhamakedar twist!
Achanak se, Mukesh Ambani ne aisa kamaal kar dikhaya ki poore OTT industry ka takhta palat ho gaya!! Jis jio ko log competion maante bhi nahi the, wahi JIO aaj 31% market share ke saath Indian OTT ka shehenshah ban chuka hai!!
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Aaj, JioHotstar ki viewership 60 crore logon tak pahuch chuki hai! Aur Disney jaisi badi company ko Jio ke merger request ko accept krna pada!! Jisse aaj Bharat ke OTT ke shahenshah ka naam disneyplus hotstar nahi Jiohotstar!!!
Toh dosto sawaal ye hai ki
Disney ke pass 100 saalon ki media experience aur hazaro karod rupay hone ke bavajhut bhi, Disney Bharat ko capture kyu nahi kr paya?
Netflix aur Disney jaise bade bade players jio jaisi nayi company ko kyu nahi hara paaye??
Aur hum mukesh ambani k is genius business strategy se kya business lessons seekh sakte hai, janenge is episode me!!



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