Enhancing University Websites Through Data Driven Insights

Your university’s website isn’t just a digital front door—it’s a strategic powerhouse for attracting, engaging, and retaining students and alums. But are you making the most of its potential?

Join Cassie Golda, Associate Director of Analytics Strategy, and Dan Moore, Senior UX Designer, as they walk through real-world case studies and strategies straight from our recent award-winning web projects.

What You’ll Learn:

How to define, track, and achieve website success using a metrics-based management strategy.

The impact of scroll tracking, heatmaps, and session recordings on understanding user behavior.

Actionable insights from impression testing and analytics to transform your web presence.

The vital connection between data analytics, UX testing, and website functionality.

How to evolve your university's website into a high-performing, engagement-driving hub with clear, actionable data at the core.