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Get ready! Today I will share 4 steps strategy to building a successful digital marketing agency in 2021. The strategy that I have personally tested through years of trial and error of building my own agency.

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In this video:
So you want to start a digital marketing agency in 2021.

Maybe you’ve already joined a bunch of groups, researched until your brain hurt, and even bought a few courses from ‘experts’.

Back when I was trying to start GrowRev, I was doing the same thing...but there was a problem.

None of the places I looked would tell me where I should start, what services I should offer, where I was supposed to get my first client.

So here it is. You want to start an online marketing agency in 2021? Here is what you need to do:

1. Pick a niche and ideal customer avatar

When you initially get started, play to your strengths. Look at your background and think about where you’ve been able to help someone solve problems. Maybe you have experience with e-commerce. Maybe you’ve grown up around construction, and know the in’s and out’s of the business. Whatever it is, pick a niche that you’re already familiar with.

2. Do research, figure out the biggest pain points in that niche. (Google Trends is your friend here)

Figure out where your customers are hanging out. You should be checking forums, websites, associations, Facebook groups, Networking groups, meetup.com, and LinkedIn.

3. Create an offer

For this to work, you need to figure out what your offer is.

Create a package, know your value, then create a package around that. Initially, I started by offering WAY too much. These days, GrowRev focuses on paid traffic almost exclusively. We offer our service primarily on Facebook Advertising, but are also involved with Google and YouTube SEO.

But, before you start billing, you need to get some experience.

I’d recommend that you go work for a month for free.

Approach a small business, and ask them if they’d be interested in having you solve some of their problems for free, so they can focus on the reason they’re in business in the first place. Make it clear that at the end of that month (30-45 days), they can either pay you a retainer to stay, or you can show them how to take your services in-house in exchange for a video testimonial.

Once they agree, create a target and hit it.

The next month, regardless of which option your first client chooses, go duplicate the process.

Reach out to a few other small businesses, and show them the results you’ve gotten for your first client.

Tell them that you’re looking to take on one more client. Jump on a call, and then walk them through your offer.

Offer your proposal. Maybe it’s content marketing. Maybe it’s paid traffic. Maybe it’s managing their Instagram page. Make sure it is a genuine solution to a real problem.

Ask them if their pain points are big enough to make a difference in their business. If they are, then ask them if they are ready to start a new relationship, and let you help their business grow.

In this way, you didn’t close them. You start a relationship, regardless of whether or not they move forward with you.

4. Fulfillment Process

Once the contract is signed, you need to deliver.

On your own, you can do up to 5 clients MAX. After that, you’re going to need to outsource.

Pro tip: Outsource your weakest links. There are people out there who’s full time job is to specialize in what you’re weak at. Use them. Hire them. Let them do the things you can’t or don’t want to, so you can focus on your business.

Create and standardize SOPs (standard operating procedures).

These will help you streamline your agency as it grows.

Focus on the client, and deliver what you promise and more. Always.

That said, be prepared to cut ties with people/companies that don’t give your expertise the respect it deserves. Remember, if they’re outsourcing to you, it’s because they can’t or don’t want to do what you’re doing. If they can’t respect that, they aren’t worth working with.

Deliver at least 5-10x more value in their head than what you charge, deliver your services well and on time, and you will grow your direct response marketing agency faster than you can handle.

I guarantee it.