How SaaS Companies Can Avoid the #1 Content Marketing Mistake

When you press publish on a piece of content its life cycle doesn't end. In fact, it’s just beginning.

0:00 The #1 content marketing mistake
0:29 It starts with research
0:52 This is how you win

One of the biggest mistakes that SaaS companies make is constantly creating, creating, creating, without identifying a distribution process for their content after it goes live.

You need to determine where your audience is spending time at.

Then you take your content and seed it in communities and on channels where your audience is hanging out.

How, you ask?

It starts with audience research. 🔬

📰 Are they subscribing to a certain newsletter?
🔊 Are they listening to a certain podcast?
✨ Are they following your favorite influencer in your niche and in your industry, on Twitter, LinkedIn, and Facebook?

You need to understand what behaviors and what channels your audience are taking on a day-to-day basis.

It’s only after you’ve completed this step that it's going to become easier for you as a marketer to say, “𝘢𝘧𝘵𝘦𝘳 𝘸𝘦 𝘱𝘳𝘦𝘴𝘴 𝘱𝘶𝘣𝘭𝘪𝘴𝘩, 𝘵𝘩𝘪𝘴 𝘱𝘪𝘦𝘤𝘦 𝘰𝘧 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴”.

Create once, distribute forever. If you can do that, you can win. 🚀

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