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What are One-Time Offers and How Do They Work?

 A one-time offer is an excellent way to qualify prospects early on in your sales funnel
 Most commonly an offer that you make to prospects as soon as they’ve shown interest
 Often a deeply discounted product or freebie that’s only available right then
 Also used during the purchase process, before completing a purchase

Why One-Time Offers Work

 One-time offers work because they add urgency
 Exclusivity raises its value in the prospect’s mind
 They feel as if they’re privy to something others are not


The Mechanics of a One-Time Offer

 Present it to prospects immediately after they’ve shown interest
 By showing people your offer before they’ve finished the process, they’re more likely to get it
 As they’ve already accepted one request, they’re more likely to accept a second
 This is also great for qualifying perpetual prospects vs. buyers
 If you offer something at a low price and they don’t take it, they’re probably only after the freebie for now
 These prospects are less likely to make purchases soon and may need a lot more content first

The Exit Pop-Up

 A pop-up window that appears when a visitor leaves the page
 Although many visitors ignore these, some will take the time to read and act on them

OTOs for Your Email Subscribers

 You can also send OTOs to your email subscribers
 You can gradually increase the price of offers in later emails
 This naturally leads qualified prospects to back-end products

 Keep in mind that OTOs don’t always need to be profitable for you
 They might just get people to subscribe, or to trust you
 Think of it as a way to lead customers through your funnel