Скачать или смотреть Why Walmart Refuses to Say 'Metaverse' - Inside Their Billion Dollar Gaming Strategy

Walmart is pioneering the future of shopping through immersive gaming experiences - and they're doing it without ever saying "metaverse." Justin Breton, Head of Brand Marketing and Innovation at Walmart, reveals how the retail giant is building virtual storefronts, partnering with creators, and meeting the next generation where they already spend their time: in games.
From Walmart Realm's fantastical dorm rooms to being the first brand to introduce real-world commerce on Roblox, discover how Walmart is shortening the distance between inspiration and commerce. Justin explains why they focus on discovery over conversion, how they're shifting perceptions about what Walmart sells, and their vision for becoming the most adaptive retailer.

Key topics covered:

Why Walmart deliberately avoids using "metaverse" terminology
The psychology behind making virtual shopping feel familiar yet innovative
How creator partnerships drive authentic engagement with Gen Z and Gen Alpha
The difference between immersive commerce and traditional e-commerce metrics
Building ritualistic behavior in virtual environments
The future of interoperability across gaming platforms

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[00:00:00] Introduction & Sponsor Messages
[00:03:06] Welcome & Guest Introduction
[00:04:09] Walmart's Innovation Philosophy
[00:06:20] Rethinking Shopping Experiences
[00:10:45] Why Now? The Technology Moment
[00:14:05] The Creator Economy Integration
[00:18:26] Target Demographics Deep Dive
[00:21:30] Success Metrics Beyond Conversion
[00:25:15] Platform Strategy & Future Updates
[00:30:42] Shoppable Livestreams & Digital Experiences
[00:33:43] Brand Partnership Opportunities
[00:36:27] Community-First Innovation
[00:40:28] Balancing Familiar vs Revolutionary
[00:45:18] Innovation Methodology
[00:49:12] Advice for Innovation Leaders