New Facebook Ads UPDATE On Targeting For Clothing Brands

If you've struggled with niche audiences and high CPMs for your clothing brand, this video is a game changer. Learn how to make Meta's data work for you and reach your ideal customers more efficiently. We break down how to structure your ads from top to bottom of the funnel, and why broad targeting is the strategy you need right now.

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00:00 Introduction
0:18 - Why Broad Targeting Matters
1:03 - Evolution of Facebook Ads and Data Use
2:00 - Interest vs. Lookalike Audiences: The Pitfalls
2:34 - Why Broad Targeting Outperforms Niche Targeting
4:07 - The Importance of Giving Meta More Data
5:06 - Broad Targeting Examples: Cowboys and Chiefs Fans
6:06 - Meet the Hosts: Aaron and Christian
7:00 - Setting Up Ads in Facebook Ads Manager
8:00 - Top of Funnel: Broad Appeal, Niche Messaging
9:43 - Middle of Funnel: Targeting with Broad Messaging
10:34 - Bottom of Funnel: Niche Audience, Niche Messaging
12:00 - Live Walkthrough: Building a Campaign in Ads Manager
16:03 - Content Creation Tips: From Broad to Niche
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