Скачать или смотреть Seasonal Marketing for Apps: Thanksgiving

Seasonal marketing activities can help your app stay more relevant, increase organic visibility in stores, and improve the conversion rate to downloads.

Thanksgiving is not as popular among app marketers as Christmas or Halloween. It is celebrated primarily in the US and by Americans, and often times marketers prefer communicating about Black Friday rather than Thanksgiving.

However, there are still cases and apps for which Thanksgiving is highly relevant. In this video, I am showing examples of apps from different categories and which seasonal marketing tactics they used to present their apps in the app stores during Thanksgiving. I am discussing:

Search volumes of Thanksgiving-related keywords in the App Store
Which metadata fields can be optimized
Which in-app events are run by mobile apps
Apps from which categories can benefit from running seasonal marketing activities during Thanksgiving

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