Скачать или смотреть Etsy’s OpenAI partnership is ‘an early foothold’ in generative AI shopping, incoming CEO says

Etsy Bets on Generative AI with OpenAI Partnership and Leadership Transition

Etsy is taking an early lead in AI-driven e-commerce through its partnership with OpenAI, enabling users to purchase items directly via ChatGPT’s instant checkout. Incoming CEO Kruti Patel Goyal called the collaboration “an early foothold in a fast-growing, high-intent discovery channel,” as Etsy positions itself for a generative AI future. While overall marketplace sales dipped 2.4% year over year, Depop surged 39%, and Etsy’s mobile app sales grew 20%, now driving nearly half of total transactions. The brand also continues testing its Etsy Insider Loyalty Program to boost buyer engagement.

Takeaway for retailers:
Embedding commerce within AI discovery platforms like ChatGPT offers a strategic edge—turning inspiration directly into conversion.

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