World's Best Marketing Guru | Piyush Pandey | Tycoons Of India | Dr Vivek Bindra

In 1993, a crisis loomed over Cadbury when its market share plunged from 16% to just 12%, facing stiff competition from Mars, Nestlé, and Hershey's. Desperate to reclaim its throne, Cadbury summoned 10 advertising agencies to craft a game-changing strategy. Among them was Piyush Pandey, who interrupted a family trip to take a flight back to India & rewrite the rules of chocolate marketing.

Piyush’s groundbreaking idea transformed Cadbury from a "kids-only" treat into a universal symbol of celebration. His campaign repositioned chocolates as a joy for everyone, bridging childhood nostalgia & adult indulgence. From cricket stadiums to iconic jingles like "कुछ खास है," Piyush redefined marketing with emotional storytelling, catchy music, & relatable moments.

It all started with a spark of inspiration during a flight—an idea that would rewrite the rules of advertising.

In this 14th episode of Tycoons of India, Dr. Vivek Bindra delves into the genius of Piyush Pandey—the man who revolutionized advertising by creating emotional journeys through his campaigns. From his groundbreaking work for Asian Paints, Cadbury, Fevicol, Fortune Oil, & Vodafone Zoozoos, to his unparalleled storytelling, Piyush has redefined the world of advertising.

Here we'll know 11 strategies of Piyush Pandey:

Strategy 1: Undercover Marketing
Strategy 2: Capturing The Non-Consumer
Strategy 3: Fear-Based Marketing
Strategy 4: Community Target Ads
Strategy 5: Psychology of Psychological Stickiness
Strategy 6: Mascot Marketing
Strategy 7: Guerrilla Marketing
Strategy 8: Personalised Marketing
Strategy 9: Conviction Before Communication
Strategy 10: Emotion at Emotionless Object
Strategy 11: Clear Call To Action

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