Скачать или смотреть Q8’s Electrification Journey | From Fuel to Fast Charging in Scandinavia (Episode 28) | Audio Only

In this episode, Christophe sits down with Marc Skriver-Bayer, who has been leading Q8 Denmark’s transition to electric mobility after nearly two decades at the company.

From early partnerships with E.ON to building and managing Q8’s own EV charging infrastructure across Denmark and Sweden, Marc shares how a traditional fuel retailer can transform into a future-ready energy provider.

Together, Christophe and Marc dig into:

• Marc’s journey from finance to EV strategy leadership
• The turning point for Q8: policy signals, Tesla’s rise, and a new CEO
• Cultural transformation: shifting from fuel retailer to energy provider
• Why Q8 moved from renting to owning charging infrastructure
• The role of geography, temperature, and customer behavior across Scandinavia
• Q8’s long-term strategy and what’s next for their EV roadmap

If you’re a CPO, energy retailer, investor, or policymaker, this episode offers first-hand insights into how legacy players are adapting to the EV revolution in Northern Europe.

Key Takeaways

• Electrification requires more than technology—it’s a cultural and strategic shift
• Timing is critical: moving too early or too late can both be risky
• Owning infrastructure enables better control, scalability, and customer experience
• Even legacy fuel brands can future-proof if leadership, policy, and vision align
• Scandinavia’s climate and geography create unique conditions for EV adoption

Resources & Mentions

• Marc Skriver-Bayer →   / marcskriverbayer  

• Q8 Denmark → https://www.q8.dk/

• Masterclass: Local Load Management → https://www.flexecharge.com/resources...

Available in:

Spotify → https://open.spotify.com/show/2UYBpEC...

Apple Podcast → https://podcasts.apple.com/us/podcast...

You can get more information on our website: https://www.flexecharge.com/

Get in Touch:
Do you have suggestions for future guests or topics? Reach out at [email protected]

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