How to Build An Unforgettable Unboxing Experience with ARKA

No one's more excited than when a product first arrives. That's why packaging and the unboxing experience are so important. Get it right and you create network effects and repeat purchases, get it wrong and your brand fades in their memory. Today we have Phillip Akhzar of ARKA telling us how to build the best experience possible.

SHOW NOTES
Connect with Phil:

Linkedin:   / phillip-akhzar-89612315  
ARKA: https://www.arka.com/

Brands Phil Mentions:

Birddogs - https://www.birddogs.com/
Chubbies - https://www.chubbiesshorts.com/
Verma Farms - https://vermafarms.com/
EcoCart - https://ecocart.io/business/
Pachama - https://pachama.com/

Resources mentioned:

EcoCart's episode on The Exchange -    • How to Become a More Sustainable Bran...  


Here's This Shows TL;DR:
• Phil explains what ARKA is all about
• We discuss why so few brands create branded packaging
• Phil explains why an iterative process to improving your packaging is the way to go
• We talk about how to justify the cost of branded packaging
• "No one gets the customer excited with a brown cardboard box"
• Find branded assets that also provide a function like tape
• Understand SIOC (Ships In Its Own Container)
• Inerts are a clean experience that removes the need for packing peanuts, paper, and air packs
• Cardboard is underrated
• The top-flap of your box can be a QR code to direct you to other experiences
• The effort is clear in your unboxing experience
• Don't focus all your effort pre-purchase then ghost customers post-purchase
• The number one tip is actually an obvious one make sure it arrives in one piece
• Gen Z will make eco-friendly packaging a requirement

WHAT IS THE EXCHANGE?
The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.