How to Use Internal Links to Rank Higher in Google

In this video, you’ll learn how to use internal links to rank higher in Google.

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Internal links are simply links from one page to another on the same website. And they’re important for 3 main reasons.

► They help search engines like Google discover new pages so they can be added to their index.
► Internal links help pass PageRank around your site, effectively “powering” other pages.
► Internal links help search engines to better understand what a page is about. They do this by looking at anchor texts and the text that surrounds the link.

So, knowing these three things, here’s how you can boost your rankings with internal links.

The first way is to create a logical hierarchy in your site structure.

Think of site structure as a mindmap. At the top, you’d have your homepage. Then you’d probably have main topics that branch out from your homepage like your services page, your blog, and about page.

Then from these main topics, you have even more branches to other pages.

Structure helps search engines to understand the relationship between these pages, where branches are created using internal links.

And you can leverage this by using an internal linking strategy called content hubs.

We’ll show you how it works in this video.

The third way is to use the Link Opportunities report in Ahrefs’ Site Audit.

All you have to do is sign up for a FREE Ahrefs Webmaster Tools account, verify your site, and then you can run a free website audit. After your audit is complete, head on over to the Link Opportunities report.

This report shows you internal linking opportunities based on keywords your pages rank for.

Another method is to look at your site’s power pages.

Naturally, some pages will earn more links than others. So they have more so-called “authority” they can pass to other pages on your website.

You’ll learn how to leverage power pages to boost your rankings in this video.

Whichever method you decide to use, the most important thing to remember is that you don’t need to force internal links. So don’t link from irrelevant pages and don’t overdo it.

Timestamps:

0:24 Why internal links are important
1:15 Create a hierarchy in your site structure
1:49 Create content hubs
2:49 Find internal linking opportunities

#internallinks #internallinking #linkbuilding

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