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Paid advertising on social media platforms like Facebook, Instagram, or Twitter has become an essential component of a successful social media strategy along with engaging organic content. Advertising on these platforms has been proven to increase brand awareness, attract new customers and increase revenue for businesses of all sizes. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:14 The difference between boosted posts and paid advertising
1:26 What are boosted posts?
2:00 Variables for promoted content
3:27 What are paid social ads?
4:41 What's the difference between the two?
6:03 How to know which is right for you
6:29 Good reasons to boost a post
6:59 Why use paid social campaigns

Influencers might make it look easy but mastering social media marketing is no easy feat. Many find it difficult to know the difference between terms that sound similar. Even once you have the jargon down, mapping out the right strategy can be a delicate task.
Luckily, we're here to compare the differences in order to help you decide which advertising strategy is right for you and your business.

What are boosted posts?
A boosted post is a post to your Page's timeline that you can apply money to in order to boost it to an audience of your choosing.

What are paid social ads?
Each platform uses the pay-per-click (PPC) payment model. This means that you pay only if the user takes the action you want. Unlike conventional advertising, this lets you engage with niche markets at a discount.

What’s the difference between promoted posts and paid social ads?
It can be difficult to spot the difference because promoted or boosted posts can be considered paid social ads. However, it depends on where your ad is placed or seen. Promoted posts tend to blend in a user’s feed much more naturally as an organic post. Where paid ads will be shown as a typical advertisement.

How to know which is right for you?
It is rather challenging to understand how to best use these different but yet interrelated strategies. Do not be afraid of the unknown. You just have to spend some time researching the issue. After this, you will feel more confident and make the most of your advertising budget.

Between building your website, creating compelling content, optimizing your site using SEO techniques, sharing on social media, and paid advertising, you spend a great deal of time and money to generate traffic for your website. By knowing what type of social media marketing is right, you can make the most out of your budget and save yourself some time, too!
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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