Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Christopher Cowger

In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.

Episode Highlights:

• Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
• How generative AI is taking e-commerce into a new paradigm
• The ways generative AI can be utilized to connect the front and back end of Dell’s operations
• Balancing the line between personalization and building brand identity



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