Скачать или смотреть Britannia Paid an Intern ₹3 Lakh for one day! 🤯

Britannia Tricked an Intern Into Working for Free… And Paid Them ₹3 Lakh! 🤯

Sounds crazy, right? But this was one of the smartest marketing moves ever!

Britannia wanted to launch its Croissant as a ready-to-eat snack, but no one knew how to pronounce it! Instead of spending crores on ads, they created a fake job—"Croissant Pronunciation Expert."

🎯 To apply, people had to post Instagram Reels explaining why they deserved the job.
💰 The winner got ₹3 Lakh for just ONE day of work!
📢 The campaign went viral, reaching 10M+ people and helping Britannia cross ₹100 Cr in sales!

Marketing isn’t about budget. It’s about creativity.

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#britanniasnackinc #internship #viralmarketing #casestudy #businessgrowth