STREAMFLATION TAKES TANGIBLE FORM IN KOREA

구독료 줄인상, 배달앱 수수료 경쟁 시민과 시장 여파는?

Welcome to Issues and Insiders for this Tuesday April 23rd here in Korea.
I'm Min Sunhee.
Korean e-commerce giant Coupang recently raised its WOW monthly membership fee by almost 60 percent to 7-thousand-8-hundred-90 won about 5 U.S. dollars and 80 cents.
For more on the reasons and repercussions of this move I have Kim Yong-Jin at Sogang University live on the line.
Professor Kim it's good to have you on.
I also have Kwon Soa with us.
Soa welcome back.


1) Soa, let's begin with the statistics that prove "streamflation" is here in Korea.

2) Professor Kim, how do you explain Coupang's decision to substantially raise its Rocket Wow subscription fee?

3) Professor Kim, Coupang's latest price hike appears to have triggered renewed interest in the "Lock-In Business Model".
Do tell us a bit about this business model.

4) Meanwhile, Soa, I hear efforts to encourage food delivery by doing away with delivery fees are backfiring.
Do tell us more.

5) Back on streamflation, Professor Kim, what look to be the broader implications of streaming service expenses on household budgets?

6) Soa, in response to Coupang's monthly membership price hike, I believe its competitors are going all out to lure customers who choose to leave Coupang?

7) Professor Kim, what are your personal thoughts regarding the hikes in subscription fees by online platforms?

8) Soa, streamflation also is a global phenomenon.
What more can you tell us?

9) Professor Kim, the Fair Trade Commission has reaffirmed its intentions to push for the so-called online platform law.
Do tell us a bit about this legal initiative and the response to its potential introduction.


All right.

#Delivery_fees #Subscription_fees #Membership_fees #Streamflation #Platform #Coupang #WOW #배달앱 #플랫폼 #스트림플레이션 #구독료 #수수료 #배달료 #인상 #Arirang_News #아리랑뉴스

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2024-04-23, 14:30 (KST)