Скачать или смотреть Meta or Google Ads: How To Choose?

Most people think the big difference between Meta Ads and Google Ads is just cost or targeting.
The real difference lies in the user's mindset!

On Google, people are problem-aware.
They’re searching for a fix:
“my sink is leaking”
“best running shoes''
“how to file taxes”

That means they’re ready to buy - if you meet their need!

On Meta, people aren’t problem-hunting — they’re scrolling Instagram, Facebook, or WhatsApp, passing time.

To win here, you need to disrupt them with the right creative and spark an impulse buy.

Think fidget spinners: nobody needed one, but the right video made millions of people feel like they did.


Understand this, and you’ll stop blaming the platform and start running the right strategy for the right mindset.

For the full breakdown on when to use Meta vs Google Ads (and how to combine them for maximum ROI), watch the full video on our channel.

Have questions? Drop them in the comments—we’re happy to help!

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