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By providing a thumbnail overview of the Authentic Personal Branding process, this webinar will give you practical insights into the mechanics of personal branding, and an understanding of how an Authentic Personal Brand produces specific, measurable, trackable benefits.

During this session we will cover an Authentic Personal Brand's:

STRUCTURE, from foundation to framework, moving parts and optional extras;

FUEL, the information, insight and actions necessary to drive your brand's engine;

APPLICATIONS, both standard and custom;

OPERATION, its ability to produce specific, measurable, trackable benefits.

After the mechanics of an Authentic Personal Brand have been clearly mapped, we will bring them to life, using real data from our client files (as avatars, of course, for privacy).

Before we conclude the webinar, we will demonstrate how an Authentic Personal Brand can consistently enhance your personal satisfaction, professional accomplishments and financial success.


In 1998 Rosemary founded MIBOSO®, a full service brand agency that delivers Authentic Personal Branding and Authentic Business Branding services to clients around the globe.

Blending her corporate and product branding expertise with experience gained serving thousands of personal branding clients, Rosemary has developed the most comprehensive, well-validated personal branding program in existence.

Her agency work and leadership of advertising departments for multi-national retail giants supported some of the world's best known brands such as, Pepsi®, FedEx®, and Barbie®.

Today she divides her time between supporting individual Authentic Personal Branding clients and providing an external Authentic Brand resource to businesses.