Design in 7, 2024 | Allan Peters

Listen in as professionals from the fields of apparel design, architecture, graphic design, interior design, landscape architecture, product design, and retail share thought-provoking, inspiring, and often humorous tales from the design trenches.

Design in 7 is a two-time UMAA Program Extraordinaire Award Winner.

https://design.umn.edu/designin7

Allan Peters
Partner & CCO, Peters Design Company

https://issuu.com/umndesign/docs/fina...

After a life-changing experience, the adage “life is short” really hit home for Allan Peters. To make the most of the time allotted to him, he decided he needed to put himself out there, be brave, and take risks if he was going to make his dreams a reality. One day, an observation that he would have ignored in the past as Allan 1.0 led to a small action, and that snowballed into something truly remarkable.

Today, Allan is the partner and chief creative officer for Peters Design Company, where he has partnered with brands like Nike, Amazon, and Patagonia. Author of the best-selling and award-winning book, Logos that Last: How to Create Iconic Visual Branding, Allan’s work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He also loves handcrafted vintage and antique goods and comes alive when scouring small-town antique malls and swap meets. In his free time, he can be found biking around the city with his four boys and, following the talks tonight, you can find him in the reception space, where you can buy signed copies of his new book.