How a 50 Pisa Idea of CHIK Changed it in to a Billion Doller business|| Business case study.

In this video we have explained about how CHIK shampoo was started with a simple idea of packing in a sachet and how this sachet packing bring the revolution in Indian FMCG business and what are the different strategies used by CK Ranganathan to make CHIK brand as one of the top shampoo making companies in India, including the business lessons that we can learn from this case study.

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