Zoho Marketing - Buyers Journey Strategy

The Zoho marketing buyer’s journey is a chain of actions and inaction that lead up to the eventual purchase during the customer acquisition process. Simply put, if a new customer were to order something from your online store today, then, they didn’t come to that conclusion in a matter of seconds. They must have gone through processes before eventually deciding to buy from you.

Buyers’ journeys may differ in their duration — some may last for minutes, while others may last for months. But the thing is: whether the buyer’s journey lasts for minutes or months, each customer goes through a process before purchase.

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