9 Real Estate Business Strategies That Always Work

There are certain realtor strategies that work in every market environment.

1) Open Houses

Open houses are a great way for real estate agents to meet new prospective buyers and homeowners that might be interested in selling in the future.

2) Optimizing Google My Business Pages for Realtors

Realtor Google My Business Pages are a great way for real estate agents to market their business and to frame their value proposition on the #1 search portal on the internet.

3) Geographical Farming

Geographical farming is a foundational real estate strategy for success.

4) Consistent Real Estate Database Campaigns

Utilizing consistent communication to your real estate database leads to consistent buyer and listing opportunities.

5) Buying Online Leads

Online lead providers like Zillow, Realtor.com, or any of the other real estate lead generation sites provide an opportunity for agents to grow their business. Make sure you have a real estate follow-up system in place before buying leads. The key is consistency with online real estate leads. Once consistency of follow-up is in place, conversion will follow.

6) Expired Listing Campaigns

Expired listing strategies help build a pipeline of consistent listing opportunities. Have a plan of action ready to go that involves text, phone calls, email, direct mail and drop-by visits. Add value to expired listing owners and you will generate listings.

7) Circle Prospecting

Circle prospecting involves calling homeowners around a home that has recently had sales activity list just listed, under contract or that recently sold. By having these conversations, you will generate listing appointments.

8) Just Listed and Just Sold Campaigns

The reason why so many real estate agents send just listed and just sold postcards is because they work. Focus on this fundamental strategy and your business will grow.

9) For Sale By Owner Campaigns

For sale by owners are homeowners that are raising their hand that they want to sell, they just haven't realized they need a professional real estate agent yet. Have a plan and strategy to add value to these homeowners and I promise you will generate listings.

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If you are considering a move from your current brokerage in Northwest Florida let's connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.