Making it as a designer in the fashion industry - BBC World Service, Business Daily podcast

We speak to Greek designer Dimitra Petsa - founder of Di Petsa - a brand which has been worn by celebrities around the world.

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She graduated from fashion school five years ago and since then has launched her own fashion brand.

Very few make it in the fashion world - Dimitra explains how she did it from mentors and getting exposure to creating business plans and coming up with business strategies.

00:00 Intro
00:25 Di Petsa
01:19 Getting ‘noticed’ as a designer
05:12 Building a high-end fashion brand from scratch
07:09 Turning your idea into a business
09:28 Growing your design production team
10:27 Mentoring
12:03 Getting exposure as a brand
15:16 What’s next?

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Producer/presenter: Hannah Mullane
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