Women Who Build: Emily Hochman, Co-founder & CEO of Wellory on Business Pivots and Acquisitions.

🌱 Healthy Food, Healthy Life: The Journey of Wellory and Emily (Hochman) Mueller 🌱

Healthy food is essential to nourishing us. And healthy food does not need to be expensive; it just needs to be right.

With this belief, Emily Hochman founded Wellory when she decided against a lifetime of medication after being diagnosed with PCOS and hypothyroidism. Wellory, now part of Season Health, offers one-on-one nutrition coaching that rejects calorie counting and dieting, thereby promoting a healthier lifestyle. As CEO, Emily guided Wellory's transformation from a consumer-focused company to a healthcare business and its subsequent sale to Season Health (backed by Andreessen Horowitz, LRVHealth, and Company Ventures).

Currently based in New York, Emily advises tech startups as a Managing Partner at Bolden. She is a recognized leader by the United States White House, endorsed by New York City's Mayor’s office, and honored as a Forbes 30 Under 30, YJP 40 Under 40, and Most Inspirational Female Entrepreneur by Influential Businesswomen.

Key insights from the podcast: 
- 100 engaged customers who help you validate your business model and potential scalability are sometimes enough for your first pre-seed pitch. Take evidence-based first step!
- Pivoting from a consumer to a healthcare business is a lengthy process as it could involve building new infrastructure to be HIPAA compliant and establishing contracts with insurers like Medicare, Aetna, and Cigna. 
- Synergy in vision, values, and operations is pivotal to selecting the right acquisition/merger partners. 

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